Ads Manager
Create and manage Facebook and Instagram ad campaigns directly from creavio.
creavio's Ads Manager lets you create, launch, and monitor paid campaigns on Facebook and Instagram without leaving the platform. Turn your best-performing organic content into ads with a few clicks.
Connecting Your Ad Account
Before creating ads, connect your Meta Business account:
- Go to Settings > Integrations > Meta Ads
- Authenticate with your Facebook account
- Select the Ad Account and Facebook Page you want to manage
- creavio will sync your existing campaigns and audiences
Creating a Campaign
Click New Campaign in the Ads Manager section. Choose your objective:
- Brand Awareness — reach new people in your target demographic
- Traffic — drive visitors to your website, booking page, or link-in-bio
- Engagement — boost likes, comments, and shares on a post
- Leads — collect inquiries through a lead form
Next, define your audience by location, age, interests, and behaviors. Photographers often see great results targeting engaged couples, new parents, or local business owners — depending on their niche.
Ad Creative
Select images or video from your creavio gallery, or upload new assets. Write your headline, primary text, and call-to-action. creavio shows a real-time preview of how your ad will appear in Feed, Stories, and Reels placements.
Budget & Schedule
Set a daily budget or lifetime budget. Choose start and end dates, or run the campaign continuously. creavio recommends starting with $5-10/day and scaling based on results.
Monitoring Performance
Once live, track your campaign metrics in the Ads Manager dashboard:
- Spend, impressions, reach, and clicks
- Cost per click (CPC) and cost per result
- Audience breakdown showing which segments convert best
Pause or adjust campaigns at any time. If a campaign underperforms after 3-5 days, try refreshing the creative or narrowing your audience.